How did I pick my business name? February Blog Carnival

The Starving Jewelry Artists Team sponsors a blog carnival each month.  Click the links at the end of the post to read the participating blogs.

New business owners often ask how to choose a name.  Some people use their own name, or a loved one’s name, or try to find a cute name.

Well, I couldn’t see having to spell both of my names over and over for people (trust me; you would think a name like Carole Carlson would be a no-brainer, but it’s not).  I wasn’t going to name my business after my cats (Voodoo, Tuxedo and Isis), or my kids (Lizandrew? Drewlizzie?), and while I often want to call my husband Silly Billy, that didn’t have quite the, hmmm, how shall I put it, the tone I wanted my business name to portray.  And cute names, well, that’s just not me.  Not that I don’t like them.  I just can’t think of them.

So I sat down with my Creative Director (the aforementioned Liz), and we started to kick ideas around.  One thing we both thought was important was that you be able to tell what it is we sell from the name.  Since we make beaded jewelry, we thought that the word “bead” should be in there somewhere, but we didn’t want anything that was done to death.  We also could foresee a time when we might branch out into more than just beaded jewelry, which as it turns out, we have.

I can’t remember all the names we discarded, but I do remember that we started talking about our ideal customer and what she was like.  Liz is a fashionista, and I am a CPA, so our ideal customer is a woman who likes to (or has to) dress up a bit, who has a sense of style, and likes to play with it a little. Even when she dresses down, she wants to look put together.  In a word, she is sophisticated

And that’s how we came up with our name:  Bead Sophisticate.  Even though it has the word “bead” in it, it sort of sounds like “be sophisticated”, so we thought it would convey the right image, and would be flexible enough to allow us to include other media besides beads.

Now all we have to do is come up with a logo.

Here are the links to the other blogs in the Starving Artist Blog Carnival:…g-carnival.htmlhttp://j3jeannesjems…iness-name.html





And here’s a link to our team blog:


7 Responses to How did I pick my business name? February Blog Carnival

  1. Bonnie says:

    I have admired your name since I first heard it. It sets a great expectation for your beautiful creations.


  2. thisnortherngirl says:

    I like Silly Billy 😉 but seriously, what a smart way to come up with your business, by thinking about your target customer. Now I’m wishing I had shown such foresight. Great post, thanks for sharing your story.


  3. Jeanne says:

    Great post Carole. I enjoy reading how others came up with their business name. I’m seeing a trend here of folks who consult loved ones and friends for help and ideas, I certainly did. Great choice you and your daughter made!


  4. Lynne says:

    I think Voodoo beads has a nice ring too it! Actually it would be a good name for most of my cats too! I get way too many people in the gallery that want to know what a fireball is and where they can see one!

    It’s hard coming up with the perfect name!


  5. orefined says:

    Very close to the way I named mine. I definitely got your reasoning just from the name itself, and I would know just what to find when I shop with you! Good job!!!


  6. Caron says:

    Fabulous post – your description of sitting with your friend to discuss the name reminded me of my friends doing the same thing. Enjoyed reading about the history behind your name.


  7. […] How did I pick my business name? February Blog Carnival « Bead … […]


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